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Today's Convenience Store - State Store Count Data - Evolution of the Industry - Industry Resources

Today's Convenience Stores

The U.S. convenience store industry stands as an economic powerhouse, a vibrant channel of retail trade, and an anchor business for the neighborhoods of America.

"The convenience store has become the gas station, quick-serve restaurant, bank, and water cooler of a mobile, time-hungry society," notes Teri Richman, NACS' Senior Vice President of Strategic Alliances and Initiatives for the National Association of Convenience Stores, which celebrated its 45th anniversary in 2006, the year NYACS marked its 20th.

Research data paints an impressive portrait of the industry:

Convenience stores are abundant. The official industry store count undertaken in 2000 for NACS by the research firm Trade Dimensions tallied a record 119,751 convenience stores in the U.S., up 351 from a year earlier. Convenience stores are an economic force. The industry posted $270 billion in total sales for 2000, including $165 billion in motor fuels sales. Labor costs top $18 billion annually. The industry employs 1.3 million Americans, an average of nearly 11 full-time and part-time employees per store.

Convenience stores are small business. While headlines in the trade press are dominated by retail chains, the real news is the resilience of the little guy. Nationally, around 60,000, or half the convenience stores in the NACS Trade Dimensions Store Count, were categorized as single-store operators. In New York, more than two-thirds of NYACS retail member companies are single-store enterprises, many of them family-run. They remain the heart and soul of our industry

Convenience stores are busy. On any given day, up to 100 million Americans visit a convenience store. Some locations serve a couple hundred customers per day, while others exceed 2,000. Americans purchased 115 billion gallons of gasoline, nearly 1.2 billion gallons of milk, and over 4 billion cups of coffee at convenience stores in 2000.Convenience stores are the fueling center of choice. About 60 percent of the gasoline sold in America is sold through convenience stores. With motor fuel sales accounting for 61 percent of the industry's total sales, it's plain to see why at least three-quarters of existing convenience stores now sell gasoline and 95% of new ones include fuel pumps.

Convenience stores are laboratories. When it comes to introducing new products (such as flavored energy drinks), new packaging (plastic beer bottles), new technology (electronic age verification devices), and new services (pre-paid phone cards), C-stores are a vehicle for testing and fine-tuning initiatives that will shape the retail environment of tomorrow.

Convenience stores are a community focal point. C-stores provide stability, connection, and continuity to the neighborhoods they serve. Never was that more apparent than September 12, 2001, the day after the terrorist atrocities. That morning, when Americans stopped at their favorite C-store on their way to work, it was their first face-to-face contact with neighbors since the attacks. When they saw that the store was open and operating as usual, with other customers coming in and out, in some small way it helped them start to regain a sense of routine. Just by being open for business on those difficult days, convenience stores helped give their customers comfort and confidence to resume their daily lives.

Definitions of "convenience store" vary, but generally it is a retail business of under 5,000 square feet with primary emphasis on providing the public a convenient location to quickly purchase an assortment of food, gasoline, and other consumable products, usually open extended hours seven days a week.

Our definition is looser than that. If you think you are a convenience store, then you qualify to be called a convenience store. But remember, your customers make the ultimate judgment of "convenience," voting with their feet and their wallets. One retailer divides the retail industry into two segments - convenience stores and "inconvenience" stores, and says customers know the difference.

Whether it's a country store on a rural road, a sprawling pumper off a freeway exit, or a corner market in an urban neighborhood, convenience stores can be proud to be part of a $270 billion industry that millions of Americans have come to rely on as their "gas station, quick-serve restaurant, bank, water cooler" and source of community connection.

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